Viral marketing is a new concept that is now widely used in real estate markets. It refers to a marketing concept that is so powerful and spreads as fast as a virus from one individual to another. It involves coming up with a strategy that makes it possible for other people to do the marketing for you. You do not even have to put in a lot of effort to succeed in viral marketing. It is a concept that can be used by brokers, agents, realtors and investors.

You can send several emails, messages or bulletins and request the recipients to pass them to other people. Your message can get to thousands of people in just a few hours. You are able to reach a larger real estate market with this concept. MySpace is a perfect forum for viral marketing because you can get a wide base of members and online friends.